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618 shopping fest shows rebound of consumption, bodes well for Q3
[Image: 17da56d0-64c7-4ba7-a22d-ad9d4c983922.jpeg]

Major Chinese e-commerce platforms have reported record sales during this year's just-ended June 18 (618) shopping festival, shrugging off concerns that consumer demand is "faltering" amid the continuous impact of the epidemic and a decline in retail trade for three months.

Although the growth shows some slowdown according to data from China's e-commerce giant, and lingering epidemic control measures have caused some problems with deliveries, the promotion, which ran for the past 18 days and concluded Sunday, has become further proof of consumption recovery and growing consumers' appetite in the world's second largest economy.

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