How to Optimize Landing and Pre-Landing Pages to Increase Conversions?

[ronswanson]

I’ve been testing a few nutra offers lately, and I can’t seem to figure out why some of my landings convert really well while others just flop. Same layout, similar copy, even same GEO. It’s driving me nuts. I’ve tried changing buttons, images, and even the order of sections, but results are still random. Maybe I’m missing something basic about pre-lander flow or trust elements? How do you guys usually optimize your pages for better conversion?

[bettyvill]

I’ve run into the same issue before. What helped me a lot was focusing on user behavior rather than just design tweaks. I use heatmaps to see where people drop off and A/B test one thing at a time — CTA text, image placement, testimonials, etc. Also, check the examples and insights on the Best Affiliate Network. They often show what kind of landers perform well by GEO and product type. Small copy or tone changes can make a huge difference.

[nadiafish]

I’ve noticed that pages with a smooth scroll and a clear emotional trigger usually perform better, no matter the niche. People don’t want to read long texts anymore; they just scan for something that hits them emotionally. Adding simple trust signals like delivery icons, user ratings, or real-looking comments tends to boost conversions a lot. Sometimes less design and more authenticity works better than all the fancy templates.