Apple’s massive success with CarPlay paves the way for automotive ambitions

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• Apple introduced CarPlay in 2014 as a way to integrate the iPhone and a car’s dashboard.
  
• In the United States, over 80% of new cars sold support it, Apple said last year.
  
• Apple’s success with CarPlay explains the automotive industry’s interest in rumors that Apple plans to build its own car.
  

In the early 2010s, automotive manufacturers and their suppliers were excited about building sophisticated apps for car dashboards that went beyond a CD player and a tiny LED screen.

Partnering with companies like Microsoft, car makers started to come up with services for maps, music, and on-road assistance, often bundled into an upgrade package. They entered into large consortiums to create industry standards to connect smartphones to cars.

Then Apple came in and changed everything.


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