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Full Version: Apple’s massive success with CarPlay paves the way for automotive ambitions
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  • Apple introduced CarPlay in 2014 as a way to integrate the iPhone and a car’s dashboard.
  • In the United States, over 80% of new cars sold support it, Apple said last year.
  • Apple’s success with CarPlay explains the automotive industry’s interest in rumors that Apple plans to build its own car.

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In the early 2010s, automotive manufacturers and their suppliers were excited about building sophisticated apps for car dashboards that went beyond a CD player and a tiny LED screen.

Partnering with companies like Microsoft, car makers started to come up with services for maps, music, and on-road assistance, often bundled into an upgrade package. They entered into large consortiums to create industry standards to connect smartphones to cars.

Then Apple came in and changed everything.


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