How a dessert cafe in Penang went fully online and now delivers ice cream nationwide

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Covid-19 silver lining: How a dessert cafe in Penang went fully online and now delivers ice cream nationwide

GEORGE TOWN, March 9 — The Covid-19 pandemic and subsequent movement control order (MCO) in 2020 and again this year hit many businesses, particularly the food and beverage industry, hard.

For Merry Ice Cream, a homegrown ice cream business that started in Penang, the pandemic happened just when they decided to close their retail business and switch to supplying events and online orders.

“We changed our business model to focus on supplying events, cafes and restaurants but when the MCO was imposed in 2020, all of this came to a stop so we decided to focus fully on our online platform,” company co-founder Joey Kee said.

Merry Ice Cream, known as Merry Me at that time, was already selling some of its ice cream online in 2019 for special occasions such as Christmas.

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