03-10-2023, 04:44 PM
Nearly four in 10 Singapore CEOs believe their companies not viable if they continue on current path: PwC survey
![[Image: Singapore%20CBD%20AC_0_1_0_0.jpeg?ZlWUUC...q_IPD7ec1H]](https://edgemarkets-transferred.s3-ap-southeast-1.amazonaws.com/Singapore%20CBD%20AC_0_1_0_0.jpeg?ZlWUUCuvnVhoekmTATS1qQq_IPD7ec1H)
Nearly 40% of CEOs surveyed in Singapore and globally believe their companies will not be economically viable in the next decade if they continue on their current path, according to Pricewaterhouse Cooper’s (PwC) 26th Annual Global CEO Survey.
PwC says this “stark datapoint” underscores a dual imperative facing CEOs today — the need to manage short-term external risks to drive profitability in order to survive, while simultaneously transforming their business to thrive in the longer term.
Over October and November last year, PwC surveyed 4,410 CEOs, of which 36 are based in Singapore, with interviews conducted across the global regions of North America, Western Europe and Asia-Pacific.
Marcus Lam, executive chairman of PwC Singapore says: “Business leaders in Singapore increasingly need to balance dealing with near-term threats and rising costs, and the pressing need to reinvent their businesses to stay relevant and viable. CEOs that are ready to embrace and drive change would be best positioned to help their companies survive and even thrive.”
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PwC says this “stark datapoint” underscores a dual imperative facing CEOs today — the need to manage short-term external risks to drive profitability in order to survive, while simultaneously transforming their business to thrive in the longer term.
Over October and November last year, PwC surveyed 4,410 CEOs, of which 36 are based in Singapore, with interviews conducted across the global regions of North America, Western Europe and Asia-Pacific.
Marcus Lam, executive chairman of PwC Singapore says: “Business leaders in Singapore increasingly need to balance dealing with near-term threats and rising costs, and the pressing need to reinvent their businesses to stay relevant and viable. CEOs that are ready to embrace and drive change would be best positioned to help their companies survive and even thrive.”
- More -