Yesterday, 06:22 PM
What do you think about the use of precision marketing? Companies are able to create personalized marketing campaigns at scale and reach almost every target customer because of the use of customer data. It appears that both engagement and conversion are improved, but does this come at the expense of creativity or privacy? Business owners and marketers are divided on the implications of precision marketing. Some say budgets are optimized and more money would be recovered, but there’s worry about overexposure and audience burnout. It would be interesting to discuss where balance should be established and whether brands gain or lose value over time.