Bitcoin ‘time to buy’ ad banned in the UK for being irresponsible

[superadmin]

• Posters for cryptocurrency exchange service Luno — shown across the London Underground network and on London buses this year — contained a cartoon image of a bitcoin with the words “If you’re seeing Bitcoin on the Underground, it’s time to buy.”
  
• The Advertising Standards Authority (ASA) said that the ads must not appear again in their current form and that they failed to highlight the risks.
  
• It has told Luno to ensure that its future marketing communications make “sufficiently clear that the value of investments in bitcoin was variable and could go down as well as up.”
  

LONDON — An advertising campaign telling people in the U.K. “it’s time to buy” bitcoin has been banned by the nation’s advertising regulator for being irresponsible and misleading.


Posters for cryptocurrency exchange service Luno — shown across the London Underground network and on London buses this year — contained a cartoon image of a bitcoin with the words “If you’re seeing Bitcoin on the Underground, it’s time to buy.”

The Advertising Standards Authority (ASA) said Wednesday that the ads must not appear again in their current form and that they failed to highlight the risks.

- More -