Can you recommend a way to improve lead quality?

[zeyazukini813]

We’re getting a lot of leads, but the quality just isn’t there. I think we need a better system to manage and enrich these leads before sending them to sales. Got any suggestions?

[Berttka]

Totally hear you on that—quality over quantity is key. I had a similar issue and found that integrating a Lead API into our sales pipeline was a game changer. It helped automate the lead scoring, verification, and enrichment process, so our sales team only focused on high-potential prospects. I suggest reading this post: https://www.ranktracker.com/blog/what-is...s-process/. It breaks down how Lead APIs can optimize B2B workflows and improve targeting accuracy. After implementing a similar solution, our sales-to-close ratio noticeably improved, and marketing became way more aligned with sales goals.