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Agencies in Pakistan measure ROI (Return on Investment) for digital campaigns by analyzing a combination of key performance indicators (KPIs). These include website traffic, conversion rates, lead generation, cost per acquisition (CPA), and overall revenue generated from campaigns. A reliable SEO and digital marketing agency in Pakistan uses tools like Google Analytics, Facebook Ads Manager, and custom dashboards to track campaign performance. They compare the cost of the campaign against the measurable outcomes to determine effectiveness. Whether it's an SEO campaign aimed at organic traffic or a PPC campaign focused on lead conversions, ROI is calculated based on the growth in visibility, engagement, and sales. This data-driven approach certify businesses understand what’s working and where to improve for better results in future campaigns.