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Who wants to pay $3,500 for Apple’s new goggles?
#1
[Image: Screen_Shot_2023_06_05_at_2.52.02_PM.0.png]

Apple CEO Tim Cook debuted the $3,500 Vision Pro headset on Monday. And we’ll have to take his word for it that these goggles use amazing tech to show you really cool things when you wear them. As we previewed last week, they can either show you a completely digital reality, or they can show you digital images superimposed on the real world around you.

Also, let’s imagine that over time we’ll see advances that will make the goggles smaller and cheaper. And that maybe one day they’ll just become glasses.

But for now, Apple’s biggest product launch in more than a decade — maybe its biggest launch since the iPhone — is a pair of goggles. If they didn’t have a power cord attached to them, you might mistake them for something you’d see on a ski slope.

For the record: Apple says Vision Pro is its entry into “spatial computing.” In practical terms that means it’s a computer you wear on your face, and that instead of staring into a phone screen or monitor, you look into the headset — and sometimes, through it to see digital images overlaid on the world around you. You can plug it into the wall or use a battery pack to power it.

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#2
Wow, $3,500 is a hefty price tag for the Vision Pro! It’s exciting to see Apple pushing into ‘spatial computing,’ but I’m curious about the actual user experience. Will it really replace our phones or monitors? I’m hoping that as the technology evolves, we’ll see more affordable options in the future. Until then, it seems like a luxury item for early adopters!
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