10-12-2022, 07:18 AM
Umno/BN has no answers, no communications strategy, and much less money
Despite the dissolution of Parliament on Oct 10 and the prospect of elections taking place anytime between now and Dec 9, it comes as no surprise that the Umno-led Barisan Nasional (BN) coalition is as unprepared as it has ever been.
Remarkably, information chiefs Shahril Hamdan and Wan Agyl Wan Hassan have candidly admitted that the once mighty ruling coalition lacks proper social media infrastructure and a communications strategy, a problem exposed by political analyst Romen Bose to FMT earlier this week.
According to Bose, the same people who led Umno/BN to defeat in 2018 using “disastrous branding and election strategies” are still at the forefront of its efforts this time around.
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