Perodua sales up 29% in first quarter, boosted by Ativa

[superadmin]

KUALA LUMPUR: Perodua’s sales in the first quarter of 2021 (1Q21) rose 29% to 57,911 units of vehicle from 44,977 units sold in the same period last year as production increased in meeting demand for all its models, especially the newly launched Perodua Ativa.

President and chief executive officer Zainal Abidin Ahmad said March saw a jump in the company’s sales numbers to an estimated 24,433 units, underpinned by strong demand, particularly for the Ativa, which has collected 14,574 bookings since we began order-taking on Feb 19.

“Month-on-month, Perodua’s registrations jumped by 47.3% to 24,433 units in March 2021 compared with February 2021’s 16,583 units,” he said in a statement.

Zainal added that of the 14,574 Ativa bookings garnered so far, 4,345 units have been delivered since the new model’s launch on March 3, and that Ativa’s demand is currently skewed 67% towards the range-topping advance variant, which is within projections.


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