10-22-2021, 02:42 PM
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In September, I started getting pesky emails from brands hinting that I should get a head start on my holiday shopping. Next came the headlines, and then the reminders from social media users dishing out the same advice. Holiday shopping starts a little earlier every year, but this isn’t just the typical push. People are encouraged to order their gifts as soon as possible or risk having packages arrive late, due to rampant supply chain disruptions and mailing delays. Even books (yes, books!) aren’t safe from the impending shortages.
The holiday shopping industrial complex feels especially unavoidable in 2021, with Halloween still more than a week away. Amazon, Macy’s, Target, and Walmart have launched early-bird sales, and retailers are preparing to dish out millions of dollars on ads for strong fourth-quarter sales.
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