08-07-2025, 06:45 PM
I would like to hear opinions concerning the application of Account based Marketing in growing the B2B sector. It seems to me that the specially tailored, hyper-personalized campaigns directed to particular companies creates strong ties and enhances returns. It is easier to execute aligned team structure with ABM, and that leads to significant increases in close rates. I would appreciate any insights of the impact of ABM on companies in other competitive markets.